SEO (Search Engine Optimization) is a process of enhancing the quality and quantity of website traffic to the web pages or the website from the search engines. SEO categorized the website traffic in two ways – Non- Paid and Paid traffic. The difference between both is discussed in the further section.
To implement the SEO to the website, users need to follow certain rules such as create titles and descriptions for each page, the URL of the page should be correct, anchor text utilization, addition of alt text to the images, include the headers and links to structure the website.
SEO is considered as a digital marketing strategy that includes focussing on the website’s presence on the search engines like Google. SEO works based on two tactics – On-Page SEO and Off-Page SEO. In both, the tactics search engines examine the website how responsive the website is. A user-friendly and responsive website is considered best as compared to a less responsive website.
Users can maintain the on-page SEO with the optimized content, tags, meta description, and titles using the proper keywords. While the off-page SEO is maintained by performing the actions for promoting the website and bringing in the search of the search engines.
SEO generally involves the following sections to define a true meaning of it.
As stated, earlier SEO categorized the website traffic in two ways – Paid and Non-Paid (Organic). Paid traffic as suggests gained on clicking on a link or advertisements running on your website which is paid for by you. Pay per click (PPC) campaigns are the most common way to receive the paid traffic.
While organic traffic is the traffic that is gained on visiting of the visitors through the search engines. Ranking of the website is considered important to gain organic traffic. This is because when your website comes in the search of the users then automatically the visitors to your website increase which we called organic traffic.
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